Here's a jusicy (not so) little secret to get the conversation started:
I don’t use AI as a shortcut. I use it as a production system.
I don’t use AI as a shortcut. I use it as a production system.
My background began in photography, lighting, optics, post-production, and complex visual productions, years before generative AI entered the frame. Today, I combine that foundation with advanced AI image-generation workflows, building custom ComfyUI and Stable Diffusion pipelines, training LoRAs,
developing custom nodes, and integrating automation into real commercial productions.
developing custom nodes, and integrating automation into real commercial productions.
For me, AI is not just about creating impressive images. It is about control, consistency, speed,
and creative direction, turning ideas into scalable visual systems that can drive commercials,
brands marketing campaigns, broadcast, retail, and personal artistic work as well.
and creative direction, turning ideas into scalable visual systems that can drive commercials,
brands marketing campaigns, broadcast, retail, and personal artistic work as well.
The images below are a glimpse of selected gigs and piplines and an insight into how generative AI
can expand visual language while remaining grounded in craft, taste, and production reality.
can expand visual language while remaining grounded in craft, taste, and production reality.
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INDOLA Simply Smarter Campaign
INDOLA Simply Smarter Campaign
EssilorLuxottica Jimmy Choo
Key Nutirents Electrolytes
New York & Co Casual Wear
Particle for Men Skin Care
Rockin Green Detergents
Unilever AXE Smell Fine Campaign
Unilever AXE Smell Fine Campaign
Generation of Newsletter Hero Images pipeline for an undisclosed client
Generation of Newsletter Hero Images pipeline for an undisclosed client
Generation of Newsletter Hero Images pipeline for an undisclosed client
Generation of Newsletter Hero Images pipeline for an undisclosed client
Generation of Newsletter Hero Images pipeline for an undisclosed client
Bose QuietComfort Ultra Earbuds Campaign
Bose QuietComfort Ultra Earbuds Campaign
To sumarize, the above examples showcase my ablities and skills to perform in following cases:
Change ethnicity, bodytype while leaving the product, environment and compositing exactly the same;
Product Placement (packshots to Hero Image), preserving product geometry and typography flawlessly;
End to End Marketing Campaign Visuals & Copy Generation, based on Product packshots and storyboard;
Making an automated pipeline to generate Newsletter Hero Images, based on Product packshots;
Change ethnicity, bodytype while leaving the product, environment and compositing exactly the same;
Product Placement (packshots to Hero Image), preserving product geometry and typography flawlessly;
End to End Marketing Campaign Visuals & Copy Generation, based on Product packshots and storyboard;
Making an automated pipeline to generate Newsletter Hero Images, based on Product packshots;